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Webinar Details

  • Pub Code: SW504-11WEB
  • Price: FREE
  • Tues., Oct. 6, 2015
    • 1:00 - 2:00 Eastern time
    • 12:00 - 1:00 Central time
    • 11:00 - 12:00 Mountain time
    • 10:00 - 11:00 Pacific time
  • Speaker
    • Eugene Sayan, Founder, Chairman and CEO of Softheon, Inc.

Open Enrollment Preview: How Lessons Learned Can Help Insurers and Brokers Win on Exchanges

Tuesday, October 6, 2015

Join us for this free webinar from Softheon!

The third open-enrollment period for public exchanges begins Nov. 1, and more than 315 health plans will participate. But acquiring new members — and retaining existing ones — cannot be achieved without meaningful, forward-thinking outreach, engagement and education strategies. The most successful health insurers will be those that have been able to craft messages to highlight the value of health insurance to prospective and existing customers.

Nearly 16 million more Americans were insured in early 2015 compared with 2013. As enrollment continues to flatten, health plans must rely on brokers, agents, consultants and other methods to drive enrollment and expand health insurance coverage to consumers presently uninsured. Learn what strategies can be employed to maximize your chances of success in public insurance exchanges.

Learn what strategies will be most effective in the upcoming open enrollment!

Sign up today for this complimentary webinar and hear lessons learned and potential outreach strategies for driving meaningful enrollment for health plans. You’ll get answers to questions such as:

  • What tactics can health plans employ to improve member retention and attract new consumers?
  • How do demographic characteristics contribute to difficulties in reaching and enrolling consumers on the public exchanges?
  • What barriers to enrollment and outreach can carriers expect to face during this year’s open enrollment?
  • How can Web brokers assist health plans and federally facilitated exchanges in enrolling new consumers and improving member retention?
  • What goal-driven metrics and tools can be used to evaluate outreach and enrollment success?


EUGENE SAYAN is the founder, chairman and CEO of Softheon, Inc. He is responsible for leading the company’s vision and strategic direction to address health insurers, TPAs, and small and large group organizations’ goal of addressing ACA-mandate challenges, implementing single and multi-carrier private exchanges, and integrating with the federal and state-based marketplaces — while mitigating the risk and high cost of implementation, and ongoing operation through the use of Softheon Cloud. Prior to founding Softheon, Mr. Sayan successfully led the big-data and process management initiatives for Fortune 1000 companies, after his tenure at IBM. Softheon launched its cloud-based private exchange platform in 2013 and works with state and federally run public exchanges, covering all 50 states.

Moderator: Steve Davis, managing editor of AIS's Inside Health Insurance Exchanges and The AIS Report on Blue Cross and Blue Shield Plans (Not affiliated with the Blue Cross and Blue Shield Association or its member companies)

A concluding 15-minute Q&A session will give you a chance to pose questions to the speakers.

Designed Especially For

  • Health plan:
    • CEOs, CIOS, COOs and CFOs
    • IT managers and staff
    • Insurance exchange managers
    • Actuaries
    • Product developers
    • Government and public affairs directors
  • Financial analysts, including securities and credit analysts
  • Consultants
  • Insurance Brokers

How the Webinar Works

All you need to access our Webinar is access to the Internet – no downloads are required. The presentation is followed by a 15-minute Q&A with the speakers. You can invite all your colleagues to gather in a conference room with one computer to share the experience.

Our Webinars work equally well on PCs and Macs.

  1. Register above (or call 800-521-4323 to register).

  2. When you register, you will receive a confirmation by email from "Karissa Uko, AIS Conference Coordinator," with a password and Web link that you will use to connect to the Webinar.

    There is no limit on the number of participants from your office, but each registration covers only one log-in. Additional log-ins require additional registrations.

  3. For your convenience, you will receive printed materials in PDF format by email prior to the Webinar. These materials will include the same presentation you will view online during the Webinar.

  4. The final segment of the Webinar will let you ask questions and get answers from the speakers.