Two sizeable regional Blue Cross Blue Shield plans, CareFirst of Maryland, Inc. and Highmark Inc., are teaming up to offer a “new collaboration and health insurance offering” for labor unions. While it’s certainly not the first insurance product to be targeted at organized labor groups, Union Blue does seem to have the ingredients for success in that space, one industry expert says.

In an Aug. 31 press release, CareFirst and Highmark said their new offering will be “a best-in-class healthcare administration experience that meets the unique needs of the men, women and families of labor.” The Northeastern Blues plans said Union Blue will feature “a high-touch experience, committed service and data analytics that enable CareFirst and Highmark to generate deep insights about labor members’ needs, proactively manage their care, and help improve health outcomes.”

Union Blue’s “enhanced member care services,” the insurers said, will include “a team of nationwide service advocates and registered nurses to provide personalized, easy-to-understand assistance” for labor union members. The companies also tout access to more than 1.7 million providers and “simplicity through national healthcare benefit products to improve the overall customer experience.”

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