With reports of low Medicare Advantage switching during the recent Annual Election Period (AEP) and major national carriers capturing two-thirds of new enrollment (see infographic, p. 4), smaller regional players are looking at the current Open Enrollment Period (OEP) as an opportunity to foster satisfaction and retention and to promote their brand through multiple marketing channels. These efforts include advertising direct plan comparisons, maximizing digital/online engagement, working closely with providers and communicating with members about the COVID-19 vaccine, marketing experts tell AIS Health.
To access this post, you must purchase a subscription plan. Click Here to purchase.

Already a member? Click Here to login.