As more research emerges about the clinical and financial impact of loneliness and social isolation among seniors, Medicare Advantage insurers have begun to take a closer look at how these social determinants are affecting their own population. One such insurer is Humana Inc., which in recent years has piloted loneliness interventions as part of its “Bold Goal” initiative. But two population health executives from the company tell AIS Health that addressing this issue isn’t as simple as offering a one-size-fits-all benefit and that it takes time to first study and understand the impact and prevalence of loneliness in your own membership before developing strategies that will work for different people.
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