As Medicare Advantage benefits get richer and more complex and competition continues to grow, marketing campaigns around the Medicare Annual Election Period (AEP) are becoming more of a year-round affair. MA organizations large and small are focused on providing an end-to-end member experience — from the first point of contact with the plan to their first utilization of new supplemental benefits — and investing in a variety of ways to forge bonds with customers, several marketing experts tell AIS Health.
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