Horizon Blue Cross Blue Shield of New Jersey and two Jersey-based health systems, Hackensack Meridian Health and RWJBarnabus Health (pending regulatory approval), are launching a new physician-led Medicare Advantage org in the state, Braven Health. The insurer will offer MA products in eight New Jersey counties for the 2021 plan year. Horizon BCBS is currently the fourth-largest MA insurer in New Jersey, with 23,245 members, or 5.0% of the state’s market.

Source: AIS’s Directory of Health Plans