Top 10 Blue Cross and Blue Shield Plans in the Individual Market
December 3, 2018
by Carina Belles
Blue Cross and Blue Shield plans insure about 44% of the nationwide individual commercial market, with more than 6.6 million members. Florida Blue is the Blues’ market leader, and No. 2 to Centene Corp. in the overall rankings, serving 71.5% of all individual lives in Florida alone. In 2018, both Florida Blue and Blue Shield of California surpassed previous market heavyweight Anthem, Inc., which left four state Affordable Care Act exchange markets at the end of 2017, losing about 1.2 million individual enrollees since then. Anthem seems to be walking back on this move, as it will return to statewide exchange markets in Ohio and Virginia in 2019. Investment in the exchange marketplaces continues to drive growth in this sector, though overall enrollment is still down from 2017. The top 10 Blues plans in the individual market, listed below, currently enroll about 76% of Blues exchange members, and 34% of all exchange lives.