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Webinar Details

  • Pub Code: SW503-11WEB
  • Price: FREE
  • Tues., July 28, 2015
    • 1:00 - 2:00 Eastern time
    • 12:00 - 1:00 Central time
    • 11:00 - 12:00 Mountain time
    • 10:00 - 11:00 Pacific time
  • Speakers
    • Dan Schuyler, Senior Director of Exchange Technology at Leavitt Partners
    • Eugene Sayan, Founder, Chairman and CEO of Softheon, Inc.

Web-Broker Entities: How WBEs Can Drive Future Exchange Enrollment

Tuesday, July 28, 2015

Join us for this free webinar with thought leaders from Leavitt Partners and Softheon.

Just two years in, enrollment on public insurance exchanges has already begun to level off. Health plans continue to rely heavily on brokers and agents to drive enrollment, but the online process remains clunky and inefficient. Industry observers contend that additional enrollment growth cannot be achieved unless carriers, insurance brokers and benefits consultants are able to enroll consumers directly.

Web-broker entities (WBEs) are agents, brokers or other entities with a website that has been blessed by CMS. More than 50 WBEs are now registered to enroll individuals, employers and their workers in health insurance through HealthCare.gov. In the years ahead, they may become a health plan’s best friend.

Learn how health plans and WBEs can work together to drive enrollment and retention.

Sign up today for this complimentary webinar and hear directly from thought leaders at Leavitt Partners and Softheon details of how WBEs are expected to drive meaningful enrollment to health plans. In 45 minutes of expert presentations followed by 15 minutes devoted to your individual questions, you’ll get answers to these and other related questions:

  • How can WBEs overcome the challenges they face in enrolling individuals and small groups onto the exchanges?
  • How will the recently approved year-round access to HealthCare.gov’s Direct Enrollment (DE) function make it easier to enroll new members?
  • How are brokers and WBEs helping applicants make it through the so-called “double redirect” process?
  • What’s the latest on CMS’s EVaaS interface that would seamlessly link carriers and WBEs to HealthCare.gov?
  • How can health plans and marketplaces work with WBEs to improve member retention?


DAN SCHUYLER is senior director of exchange technology at Leavitt Partners, where he helps guide the firm’s health insurance exchange practice. Prior to his work with Leavitt Partners, Mr. Schuyler was the Director of Technology for the Utah Health Insurance Exchange where he was responsible for defining the technical goals and business processes associated with the exchange. Utah’s exchange was only the second of its kind in the United States when created in 2009. The exchange allows employees and business owners to shop, compare and buy health insurance plans online.

EUGENE SAYAN is the founder, chairman and CEO of Softheon, Inc. He is responsible for leading the company’s vision and strategic direction to address health insurers, TPAs, and small and large group organizations’ goal of addressing ACA-mandate challenges, implementing single and multi-carrier private exchanges, and integrating with the federal and state-based Marketplaces — while mitigating the risk and high cost of implementation, and ongoing operation through the use of Softheon Cloud. Prior to founding Softheon, Mr. Sayan successfully led the big-data and process management initiatives for Fortune 1000 companies, after his tenure at IBM. Softheon launched its cloud-based private exchange platform in 2013 and works with state and federally run public exchanges, covering all 50 states.

Moderator: Steve Davis, managing editor of AIS's Inside Health Insurance Exchanges and The AIS Report on Blue Cross and Blue Shield Plans (Not affiliated with the Blue Cross and Blue Shield Association or its member companies)

A concluding 15-minute Q&A session will give you a chance to pose questions to the speakers.

Designed Especially For

  • Health plan:
    • CEOs, CIOS, COOs and CFOs
    • IT managers and staff
    • Insurance exchange managers
    • Actuaries
    • Product developers
    • Government and public affairs directors
  • Financial analysts, including securities and credit analysts
  • Consultants
  • Insurance Brokers

How the Webinar Works

All you need to access our Webinar is access to the Internet – no downloads are required. The presentation is followed by a 15-minute Q&A with the speakers. You can invite all your colleagues to gather in a conference room with one computer to share the experience.

Our Webinars work equally well on PCs and Macs.

  1. Register above (or call 800-521-4323 to register).

  2. When you register, you will receive a confirmation by email from "Karissa Uko, AIS Conference Coordinator," with a password and Web link that you will use to connect to the Webinar.

    There is no limit on the number of participants from your office, but each registration covers only one log-in. Additional log-ins require additional registrations.

  3. For your convenience, you will receive printed materials in PDF format by email prior to the Webinar. These materials will include the same presentation you will view online during the Webinar.

  4. The final segment of the Webinar will let you ask questions and get answers from the speakers.