Now Available: Special Report Analyzes the Oncoming Wave of Generic Drugs
Atlantic Information Services, Inc. (AIS) - November 13, 2012 - Washington, DC

Atlantic Information Services, publisher of Drug Benefit News and Health Plan Week, is pleased to announce the publication of Benefit Design Tools to Take Full Advantage of the Wave of Generic Drugs, a special report analyzing the benefit design tactics health plans and employers are using to increase generic utilization in the wake of the unprecedented flood of generic drugs now entering the marketplace.

With approximately $103 billion in brand-name medications losing patent exclusivity by the end of the decade, there’s tremendous savings potential for health plans and employers. And with biosimilars soon to enter the market, along with a looming expected increase in specialty pharmacy costs, health plans and employers are getting their generic promotion strategies in place.

Benefit Design Tools to Take Full Advantage of the Wave of Generic Drugs analyzes the tactics that plans and providers are using to increase generic utilization, including:

  • Implementing value-based benefit designs;
  • Increasing the price differential between generic and brand drug copays;
  • Combating the growing use of copay coupons offered by brand-name drug manufacturers with step therapy and other strategies;
  • Creating leaner formularies that feature fewer brand-name drugs; and
  • Launching comprehensive member and physician communication campaigns.

The report also features case studies from leading employers on how they achieved significant savings and improved generic dispensing rates through innovative programs aimed at promoting generics, plus exclusive data from AIS's Quarterly Pharmacy Benefit Survey Results, which examines average ingredient cost, fill rates and more for PBMs and related companies.

Benefit Design Tools to Take Full Advantage of the Wave of Generic Drugs was written for managers of HMOs, PPOs and other managed care companies; purchasers, employers and pharmacy benefit companies; and managers in the pharmaceutical industry. Visit for more information.

About AIS
Atlantic Information Services, Inc. (AIS) is a publishing and information company that has been serving the health care industry for more than 25 years. It develops highly targeted news, data and strategic information for managers in hospitals, health plans, medical group practices, pharmaceutical companies and other health care organizations. AIS products include print and electronic newsletters, websites, looseleafs, books, strategic reports, databases, webinars and conferences. Learn more at

Erin Trompeter
Atlantic Information Services, Inc.
1100 17th St., NW, Suite 300
Washington, DC 20036
202-775-9008 ext. 3051

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