November 8 Webinar: Experts Discuss Social Media and the Security of Patient Information
Atlantic Information Services, Inc. (AIS) - October 31, 2011 - Washington, DC

Atlantic Information Services, Inc., publisher of Report on Patient Privacy, Report on Medicare Compliance and Health Plan Week is pleased to announce its November 8 webinar, Social Media and the Security of Patient Information: How to Reduce the Serious New Risks of Damaging Breaches. See webinar details at http://aishealth.com/marketplace/c1x40_110811.

An increasing number of health care organizations are using social media to reach out to patients and health plan members or to inform the public about services they offer. While Facebook, Twitter and other new e-tools are fast becoming effective and popular ways for covered entities and business associates to stay connected, serious new patient privacy risks created by these media are often not fully considered. The result can be significant breaches of patient or health plan member information, increasingly stiff regulatory fines and serious damage to an organization’s reputation.

During the webinar, two patient privacy and security experts will identify the new risks associated with social media and offer policies, procedures and practical solutions to limit an organization’s exposure. During the 60-minute presentation and 30 minute Q&A, speakers Chris Apgar, CISSP, from Apgar & Associates, LLC, and Judi Hofman, CAP, CHP, CHSS, from St. Charles Health System, will provide answers to questions like:

  • How prevalent are different types of social media in health care organizations? For what applications?

  • What are the legal, technical and regulatory risks associated with social media?

  • What are the key shortfalls associated with social media use programs in health care organizations?

  • What are the components of an effective HIPAA-compliant social media program that also reduces the risk of security breaches?

  • What steps should health care organizations follow when implementing a social media program and monitoring/training requirements? (Webinar attendees will receive a detailed template social media policy and procedure that can be used by covered entities and business associates as they plan or augment social media programs.)

  • Which HIPAA safeguards should be built into the overall management of social media programs?

Visit http://aishealth.com/marketplace/c1x40_110811 for more details and registration information.

About AIS
AIS develops highly targeted news, data and strategies for managers in hospitals, health plans, medical group practices, pharmaceutical companies and other health care organizations. Learn more at http://www.AISHealth.com.

Contact
Shelly Beaird-Francois
Atlantic Information Services, Inc.
1100 17th St., NW, Suite 300
Washington, DC 20036
202-775-9008 ext. 3064
sbeaird-francois@aishealth.com

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