PDF version: 533 KB
A report filled with details of how health insurers are refining benefit designs to respond to employer demands and comply with provisions of the reform law, while also overhauling their marketing and branding strategies to appeal directly to consumers.
The health reform law — and subsequent uncertainty over how the reforms will be implemented — has pushed insurers and employers to comply with the law while seeking out market-based strategies to control medical and administrative costs. And with or without reform, enrollees are expected to take a greater role in selecting and purchasing health insurance, leading insurers to adopt retail-focused marketing and branding strategies that target the end user.
Next-Generation Insurance Benefit Design and Marketing takes a look at how insurers already are working to refine their benefit design and marketing strategies — by creating narrower provider networks, offering more high-deductible account-based options, launching private insurance exchanges, engaging customers in adopting healthy lifestyles and recasting themselves as consumer-friendly entities focused on helping members improve the quality of their lives.
With separate sections devoted to insurers’ efforts in plan design and rebranding, Next-Generation Insurance Benefit Design and Marketing paints a complete picture of the new environment insurers must compete in. Order today!
Employers and Plan Designs
Rebranding Efforts and Retail
This book was written by the editorial staff of AIS.
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