An increasing number of health care organizations and professionals are using social media to reach out to patients and health plan members, or inform the public about services they offer. While Facebook, Twitter and other new e-tools are fast becoming effective and popular ways for HIPAA covered entities and business associates to stay connected, serious new patient privacy risks created by these media are often not fully considered, especially those risks related to social media posting after business hours. The result can be significant breaches of PHI, increasingly stiff regulatory fines, and serious damage to your organization’s reputation. Learn how to identify and assess the social media risks…and what options exist for policies, procedures and workforce training you can employ to protect against damaging breaches.
The On-Demand recording will be available immediately upon purchase* as a link within a PDF file of the accompanying written materials. CDs and printed materials are shipped via USPS.
Conventional wisdom on the use of social media in health care has changed considerably in a short period of time. Just a few years ago, compliance professionals were urging hospitals, health plans and other entities to flat-out ban the use of Facebook, Twitter and other social media in their facilities. Today, that genie is out of the bottle, and organizations are instead designing ways to use new media to improve their services and increase revenues and exposure.
But a dramatic increase in privacy and security risks has accompanied the explosive growth in social media use in health care…at a time when HHS’s Office for Civil Rights is becoming significantly more aggressive about auditing covered entities and business associates, investigating breaches and assessing dramatically increasing fines for noncompliance.
Hear privacy expert Chris Apgar identify the new risks associated with social media and offer policies, procedures and practical solutions to limit your organization’s exposure. You’ll get answers to questions such as:
CHRIS APGAR, CISSP is CEO and president of Apgar & Associates, LLC (Portland, Ore.) and a former HIPAA compliance officer for Providence Health Plans. He is a nationally recognized expert on information security, privacy, transaction and code sets, national identifiers, HIPAA and electronic health information exchanges. Apgar is the past vice chair for marketing and communications, Workgroup for Electronic Data Interchange Board of Directors, and served on the board for eight years. He also chairs the Oregon & S.W. Washington Healthcare, Privacy and Security Forum. Apgar’s clients range from small to large health plans, providers, health care clearinghouses, vendors, nonprofits, government agencies and health care associations. A nationally known speaker and author, Apgar is a primary resource to the Oregon Medical Association to assist members with privacy, security and regulatory compliance.
Moderator: Francie Fernald, editor of AIS's Report on Patient Privacy
Compliance officers, privacy officers, security officers, IT managers/CIOs, risk managers, internal auditors, legal counsel and business managers with:
CDs (and accompanying written materials) are shipped via UPS. Please give us your street address when you order (UPS does not deliver to PO boxes). You should receive your order within two weeks.* Shipping and handling cost is $12.
The On-Demand Recording will be delivered as a link within a PDF file of the accompanying written materials. Shipping will NOT be charged for this item.
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*On-Demand recordings will be available within a week of the conference and CDs will be available within two weeks.
Listeners will also receive practical written information to supplement information covered by the Webinar speakers. A copyright release in the Printed Materials will permit you to make photocopies for each person listening to the Webinar and/or the On-Demand Recording.
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