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Webinar Details

  • Pub Code: C4X05-11WEB
  • Speaker
    • Chris Apgar, CISSP

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Social Media and HIPAA Privacy: How to Reduce Your Organization’s Risks

February 26, 2014 Webinar - Listen On-Demand or Get a CD!

An increasing number of health care organizations and professionals are using social media to reach out to patients and health plan members, or inform the public about services they offer. While Facebook, Twitter and other new e-tools are fast becoming effective and popular ways for HIPAA covered entities and business associates to stay connected, serious new patient privacy risks created by these media are often not fully considered, especially those risks related to social media posting after business hours. The result can be significant breaches of PHI, increasingly stiff regulatory fines, and serious damage to your organization’s reputation. Learn how to identify and assess the social media risks…and what options exist for policies, procedures and workforce training you can employ to protect against damaging breaches.

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The On-Demand recording will be available immediately upon purchase* as a link within a PDF file of the accompanying written materials. CDs and printed materials are shipped via USPS.

Sponsored by Atlantic Information Services, Inc., publisher of Report on Patient Privacy, Report on Medicare Compliance and Health Plan Week

Conventional wisdom on the use of social media in health care has changed considerably in a short period of time. Just a few years ago, compliance professionals were urging hospitals, health plans and other entities to flat-out ban the use of Facebook, Twitter and other social media in their facilities. Today, that genie is out of the bottle, and organizations are instead designing ways to use new media to improve their services and increase revenues and exposure.

But a dramatic increase in privacy and security risks has accompanied the explosive growth in social media use in health care…at a time when HHS’s Office for Civil Rights is becoming significantly more aggressive about auditing covered entities and business associates, investigating breaches and assessing dramatically increasing fines for noncompliance.

Hear privacy expert Chris Apgar identify the new risks associated with social media and offer policies, procedures and practical solutions to limit your organization’s exposure. You’ll get answers to questions such as:

  • How prevalent are different types of social media for what applications in health care organizations?
  • What are the legal, technical and regulatory risks associated with social media?
  • What guidance should you be providing to physicians and other professionals?
  • What are the components of an effective HIPAA-compliant social media program that will reduce the risk of costly security breaches?
  • What steps should health care organizations follow when implementing a social media program and monitoring/training requirements, including after business hour posting by your workforce? (Webinar attendees will receive a detailed template for a social media policy and procedure that can be used by covered entities and business associates as they plan or augment social media programs.)
  • Which HIPAA safeguards and best practices should be proactively built into the overall management of social media programs?


CHRIS APGAR, CISSP is CEO and president of Apgar & Associates, LLC (Portland, Ore.) and a former HIPAA compliance officer for Providence Health Plans. He is a nationally recognized expert on information security, privacy, transaction and code sets, national identifiers, HIPAA and electronic health information exchanges. Apgar is the past vice chair for marketing and communications, Workgroup for Electronic Data Interchange Board of Directors, and served on the board for eight years. He also chairs the Oregon & S.W. Washington Healthcare, Privacy and Security Forum. Apgar’s clients range from small to large health plans, providers, health care clearinghouses, vendors, nonprofits, government agencies and health care associations. A nationally known speaker and author, Apgar is a primary resource to the Oregon Medical Association to assist members with privacy, security and regulatory compliance.

Moderator: Francie Fernald, editor of AIS's Report on Patient Privacy

Designed Especially For

Compliance officers, privacy officers, security officers, IT managers/CIOs, risk managers, internal auditors, legal counsel and business managers with:

  • Hospitals and health systems
  • Medical groups and other provider organizations
  • Health plans and insurance companies
  • Health care clearinghouses
  • Billing companies
  • Other HIPAA business associates or subcontractors
  • Pharmaceutical companies
  • Health plan third-party administrators
  • Law firms
  • E-health companies
  • Vendors, suppliers and others who are HIPAA business associates

Shipping Information

CDs (and accompanying written materials) are shipped via UPS. Please give us your street address when you order (UPS does not deliver to PO boxes). You should receive your order within two weeks.* Shipping and handling cost is $12.

The On-Demand Recording will be delivered as a link within a PDF file of the accompanying written materials. Shipping will NOT be charged for this item.

  • If you order the On-Demand Recording before the conference date (by itself or in combination with the live Webinar), you will be sent an e-mail with the PDF file attached once the recording is available.*
  • After the On-Demand Recording is available*, if you order on this website through our secure shopping cart, you will receive an e-mail, immediately after submitting your order, with a link directing you to download the PDF file. If you order through our customer service department (by phone, mail, fax or e-mail), you will be sent an e-mail with the PDF file attached.

Rush Orders: Please call us at 800-521-4323 to place a rush order.* We will overnight your order for an additional charge of $30, or you can give us your FedEx or UPS account number and we will charge the shipping to your account. Rush orders placed after 3:00pm EST will not be shipped out until the next business day.

*On-Demand recordings will be available within a week of the conference and CDs will be available within two weeks.

Written Materials

Listeners will also receive practical written information to supplement information covered by the Webinar speakers. A copyright release in the Printed Materials will permit you to make photocopies for each person listening to the Webinar and/or the On-Demand Recording.

Social Media and HIPAA Privacy: How to Reduce Your Organization’s Risks

Place your order through our secure shopping cart


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