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Webinar Details

  • Pub Code: C3P02-11WEB
  • Speakers
    • F. Randy Vogenberg, RPh, PhD
    • Howard Wild, RPh

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Riding the Generics Wave: How to Control Drug Costs and Improve Outcomes

January 28, 2013 Webinar - Listen On-Demand or Get a CD!

As more blockbuster drugs lose patent exclusivity and generic versions flood the market, health plans are promoting generics as a major cost saver for members that can also result in greater adherence. However, pharmaceutical manufacturers of brand drugs, eager to maintain their market share, are trying to hold off generic competitors through various tactics. With many more generics hitting the market in 2013 — 13 according to one industry estimate — and new essential health benefits standards set to impact plan drug benefits in 2014, learn what steps you can take to maximize the uptake of generics and improve your plan’s bottom line and patient outcomes.

Place your order through our secure shopping cart

$329.00
$329.00

The On-Demand recording will be available immediately upon purchase* as a link within a PDF file of the accompanying written materials. CDs and printed materials are shipped via USPS.

Sponsored by Atlantic Information Services, Inc., publisher of Drug Benefit News, Health Plan Week and Specialty Pharmacy News

Hear from a leading pharmacy benefits consultant and the head of generic strategies for a PBM about new tactics to maximize generic drug utilization for plan members. You’ll learn the details of formulary and utilization management strategies plans can use to maximize generics uptake, and gain valuable insights into how to:

  • Identify new drug pipeline shifts and generic opportunities
  • Make plan design changes to increase the generic dispensing rate
  • Pursue utilization management strategies to boost member uptake of generic drugs
  • Monitor the generic drug pipeline to keep abreast of when new generics will launch
  • Mitigate potential negative impacts of copay coupons on your generics strategy
  • Use Maximum Allowable Cost (MAC) pricing to help curb the increase in generic drug expenditures as prices rise.

Speakers

F. RANDY VOGENBERG, RPh, PhD, is a Principal at the Institute for Integrated Healthcare, a pharmaceutical benefits consulting firm based in Sharon, Mass. His professional experience includes business coalition and FORTUNE 500 employer benefit consultation, a past national practice leader for Aon Consulting Worldwide and chief strategic officer for Employer-based Pharmaceutical Strategies. Dr. Vogenberg has also been appointed as strategic pharmacy advisor for the national Value Based Pharmacy Purchasing program directed by the Mid-Atlantic Business Group on Health for the National Business Coalition on Health. A frequent speaker and author focusing on integrated health strategies, wellness and value based design issues, he has authored several books, including Pharmacy Benefits: Plan Design and Management and an eLearning program on “Specialty Pharmacy and Biotechnology Medication Coverage,” both for the International Foundation of Employee Benefit Plans. Dr. Vogenberg holds a B.S. in pharmacy from the University of Rhode Island and a PhD in health care management from Century University.

HOWARD WILD, RPh, is vice president, generic strategies, at MedImpact Healthcare Systems, Inc., where he oversees the operation of the pharmacy benefit manager’s pharmacy relations and network performance department. Mr. Wild also monitors and publishes a quarterly report showing potential patent expirations and their anticipated impact which results in the strategic planning of formulary and benefit design in order to maximize cost savings for MedImpact’s clients. He has previously served as the director of pharmacy for Empire Blue Cross and Blue Shield of New York and NYL Care Health Plans of New York. Mr. Wild received a B.S. in pharmacy from the Brooklyn College of Pharmacy at Long Island University.

Moderator: Jonathan Block, editor of AIS's Health Reform Week

Designed Especially For

Strategic planners; product development, contracting and marketing executives; and financial and operations executives at

  • Health plans
  • PBMs
  • Group-purchasing organizations
  • Physician groups
  • Consulting firms
  • Third-party administrators

Shipping Information

CDs (and accompanying written materials) are shipped via UPS. Please give us your street address when you order (UPS does not deliver to PO boxes). You should receive your order within two weeks.* Shipping and handling cost is $12.

The On-Demand Recording will be delivered as a link within a PDF file of the accompanying written materials. Shipping will NOT be charged for this item.

  • If you order the On-Demand Recording before the conference date (by itself or in combination with the live Webinar), you will be sent an e-mail with the PDF file attached once the recording is available.*
  • After the On-Demand Recording is available*, if you order on this website through our secure shopping cart, you will receive an e-mail, immediately after submitting your order, with a link directing you to download the PDF file. If you order through our customer service department (by phone, mail, fax or e-mail), you will be sent an e-mail with the PDF file attached.

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*On-Demand recordings will be available within a week of the conference and CDs will be available within two weeks.

Written Materials

Listeners will also receive practical written information to supplement information covered by the Webinar speakers. A copyright release in the Printed Materials will permit you to make photocopies for each person listening to the Webinar and/or the On-Demand Recording.

Riding the Generics Wave: How to Control Drug Costs and Improve Outcomes

Place your order through our secure shopping cart

$329.00
$329.00

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