How Defined-Contribution Benefit Design Can Help Insurers, Employers and Enrollees

Speakers

RON ROWE is the senior director of individual and small group markets for Blue Cross and Blue Shield of Kansas City (Blue KC), which recently launched the Blue KC exchange featuring defined-contribution plans for small-group customers. For almost 15 years, he has been responsible for various advertising, sales and product development initiatives at Blue KC. Mr. Rowe currently serves on the Blue KC Healthcare Reform Task Force Oversight Committee and co-chairs the company’s Health Care Reform Product and Pricing subcommittee. He holds a B.S. in accounting and finance from Park University.

ALAN COHEN is a co-founder and chief strategist for Liazon Corp., which creates benefit marketplaces for employers to offer defined-contribution plans. Mr. Cohen co-founded Onlinebenefits, Inc. in 1997 and has served as its president and CEO. Mr. Cohen steered Onlinebenefits to create and market groundbreaking products that have revolutionized the role of technology in human resources. He transforms innovative ideas into real-world solutions and is an expert on benefits plan design and Internet technologies. Mr. Cohen holds a B.A. from Cornell University and an M.B.A. from Columbia Business School and London Business School.

CHRISTOPHER CONDELUCI is an attorney with Venable LLP who focuses his practice on employee benefits and tax policy, with a specific emphasis on health care reform. He is also the co-author of a chapter on fiduciary issues in welfare plans in an American Bar Association-commissioned book entitled ERISA Fiduciary Law and was a significant contributor to the Health Savings Account Answer Book and the ERISA Fiduciary Answer Book relating health care reform issues. Mr. Condeluci is a former tax and benefits counsel for the Senate Finance Committee, where he helped negotiate details of legislative policy changes on matters relating to health care and participated in the health reform debates. He holds a B.A. from Pennsylvania State University and a J.D. from John Marshall Law School.

Moderator: Jonathan Block, editor of AIS's Health Plan Week and The AIS Report on Blue Cross and Blue Shield Plans (Published independently by Atlantic Information Services. Not affiliated with or sponsored, endorsed or approved by the Blue Cross Blue Shield Association or any of the independent Blue Cross and Blue Shield companies.)

Designed Especially For

• Health plan CEOs, CFOs, chief operating officers, product development and sales and marketing executives, government affairs and provider relations directors, contracting executives, medical and clinical service directors, and market researchers
• Employee benefit specialists
• Consulting firms
• Third-party administrators
• Insurance agents and brokers

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