The Rise of Private Exchanges: Implications for Insurers, Employers and the Health Care Consumer

Speakers

ABIR SEN is the founder and CEO of Bloom Health. Prior to founding Bloom Health, Mr. Sen was the co-founder and president of RedBrick Health. Under his leadership, RedBrick Health launched the industry-leading Health Earnings system, created innovative product and distribution partnerships, and achieved health improvement results that far outstripped any of RedBrick Health’s competitors. Before co-founding RedBrick Health, he co-founded Definity Health and was part of the team that invented the Personal Care Account, the predecessor to the Health Savings Account. Mr. Sen holds a B.A. in economics from Lawrence University and an M.B.A. from the Harvard Business School.

KEN SPERLING is Aon Hewitt’s Global Health Care Practice Leader, responsible for business strategy, thought leadership and service innovation across Aon Hewitt’s global health care business. He currently leads strategy and development of Aon Hewitt’s Corporate Exchange solution. During his 19-year tenure, Mr. Sperling has advised many Fortune 500 companies on their health care strategies and is a respected resource to the Wall Street community on health care market trends. Most recently, he led Hewitt’s health care reform team, advising members of Congress and the administration in the development and implementation of the health care reform legislation. Mr. Sperling holds a B.A. from Duke University and an M.B.A. from New York University.

BRYCE WILLIAMS is the president and CEO of Extend Health, which runs the largest private Medicare exchange in the country. Prior to joining Extend Health, Mr. Williams was the senior vice president of marketing and business development at eHealth, Inc., the parent of eHealth Insurance Services, Inc. Prior to eHealth, he served as director, development for OnCare, an oncology physician practice management company, and vice president and general counsel of Advance Paradigm, which was sold to Caremark, Inc. Prior to Advance Paradigm, Mr. Williams was a corporate transactions attorney at Jones, Day, Reavis and Pogue. He holds a B.A. from Baylor University and a J.D. from George Washington University.

Moderator: Jonathan Block, editor of AIS's Health Plan Week and The AIS Report on Blue Cross and Blue Shield Plans. (Not affiliated with the Blue Cross and Blue Shield Association or its member companies.)

Designed Especially For

• Health plan CEOs, CFOs, chief operating officers, product development and sales and marketing executives, government affairs and provider relations directors, contracting executives, medical and clinical service directors, and market researchers
• Employee benefit specialists
• Consulting firms
• Third-party administrators
• Insurance agents and brokers

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