Health Plan Business

From Health Plan Week - Despite the still sluggish economy and low admission rates, publicly traded hospitals maintained their profitability in 2011. But continued low patient volume, combined with growing enrollment in low-paying government programs, could give hospitals more incentive to pressure insurers for higher reimbursements during contract negotiations. Michael Waterhouse, an equity analyst at Morningstar, Inc., says patient volume among the hospitals he tracks is improving, but says it isn’t likely to surge this year. Read more

From The AIS Report on Blue Cross and Blue Shield Plans - As health insurers gear up to prepare for the launch of public exchanges in 2014, most Blues plans this year will devote more resources not only to technological and other infrastructure improvements related to exchanges, but also increased marketing and retail investments in order to facilitate what will be significant growth in the individual market. A number of Blues plans and consultants interviewed by The AIS Report say that the exchanges… Read more

Health Plan Business Blog

By Jonathan Block - January 24, 2012
“Madison Avenue” is not a term you might expect to be associated with health insurers, but an increasing number of carriers have boosted their marketing and advertising efforts lately. Just last week, Aetna launched a new look, rebranding its logo into all lowercase, purple letters with an eye...
By Jill Brown - January 18, 2012
Speaking today at a webinar sponsored by AIS, Morningstar, Inc. analyst Matthew Coffina points to Steward Health Care System in Massachusetts as an example of the type of "increasingly powerful and well‐organized Accountable Care Organizations [that will] compete directly with insurers." Steward...
By Jonathan Block - January 10, 2012
If you are a health insurance executive, then the release Monday of a report by CMS on 2010 health spending was probably a good way to start your week. The annual report on national health expenditures (NHE) found that the increase in health spending was just 3.9% in 2010, the second-smallest...