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October 30, 2017
Today's Featured Story
Plans Use High-Tech Marketing to Target Medicare Beneficiaries
Reprinted from HEALTH PLAN WEEK
Many Medicare Advantage (MA) plans are relying on predictive modeling to power their Annual Election Period (AEP) marketing, with use hitting all-time highs in 2015 and 2016. And that trend should continue, according to Cary Badger, principal at HealthScape Advisors, LLC, in Chicago....  Read Full Story
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Today's AIS Health Datapoint
8.02% ... is the percentage of the Special Needs Plan (SNP) market served by Anthem, Inc., as of July 2017. 194,157 lives are enrolled in Anthem's SNP offerings in 18 states.

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