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January 6, 2017

Today's Featured Story

HCSC Enlists Pharmacists to Boost Medicare Adherence Levels
Reprinted from DRUG BENEFIT NEWS

Health Care Service Corp. (HCSC) is enlisting pharmacists at four supermarket chains in five states to help improve medication adherence rates in its Medicare Advantage, Part D and dual-eligible populations with diabetes, hypertension and high cholesterol. The Pharmacists Adding Value & Expertise (PAVE) program, which provides health plan data to the pharmacists on prescription refill rates but does not reimburse them for their intervention, has improved medication adherence rates by 18% in its first six months, the health plan says.... Read Full Story


Quote of the Day

“Smart marketers are growing wise to this trend [of lower switching rates among Medicare Advantage customers during open enrollment], and we are increasingly counseling our clients to focus on lock-in marketing, products and retention initiatives. These types of initiatives can help marketers meet and exceed net growth targets in this environment.”

— Peter Rodes, senior vice president of strategy and consulting with Wunderman Health, a division of Wunderman, tells Medicare Advantage News

Click here to read the MEDICARE ADVANTAGE NEWS article in which this quote appeared — "MA Shoppers Were Busy This AEP, But May Have Delayed Selections" (Free for MAN subscribers; $17 for non-subscribers.)


Today's Datapoint

14.8 million ... members are covered by Health Care Service Corporation's Blue Cross Blue Shield affiliates in five states; it's largest affiliate is Blue Cross and Blue Shield of Illinois with 66% share of the Illinois medical insurance market.

From THE AIS GUIDE TO BLUE CROSS AND BLUE SHIELD PLANS. (Not affiliated with the Blue Cross and Blue Shield Association or its member companies.)


Today from Washington

People on the Move

Kathleen Connolly was named executive director, Senior Care Options (SCO) and vice president, Special Needs Plans for BMC HealthNet Plan. She most recently served as vice president of sales, marketing and products, public plans division, at Tufts Health Plan….Concordia International Corp. said John Beighton retired from his current role as president of the international segment, effective Jan. 1. Graeme Duncan, the international segment’s managing director, will replace Beighton as president. Beighton will remain with Concordia as a board member of the international segment….The Big Ten Cancer Research Consortium elected Robert Kratzke, M.D., a lung cancer researcher at the Masonic Cancer Center, University of Minnesota and associate professor in the University of Minnesota Medical School's Department of Medicine, as the inaugural chair of its steering committee. 


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