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Feb. 28, 2011

Today’s issue is brought to you by Drug Benefit News, biweekly news, proven cost management strategies and unique data for health plans, PBMs, pharma companies and employers.

 
Today's Featured Story

As Competitors Encroach, Pfizer Seizes A Few More Glory Days With Lipitor Promo
Reprinted from Drug Benefit News

Google “Lipitor” and “discount,” and you’ll see free-for-all Internet capitalism at work. Of course, not all of the 3.18 million hits lead to a legitimate manufacturer’s discount for Pfizer’s wonder drug, but thousands do. And the vast majority of those simply are tapping the immense popularity of Lipitor (atorvastatin) to redirect traffic through their own websites, trying to waylay visitors on their way to Lipitor.com, Pfizer’s proprietary site for the cholesterol-lowering drug. There, visitors find the wellspring of a drug promotion gone viral, the now-ubiquitous $4 copayment card. Just fill out the online form, wait for your card in the mail, and receive every 30-day prescription fill of Lipitor for just $4, up to $600 in savings per year. Pfizer picks up the rest .... Read Full Story

 

Quote of the Day

“Medicaid represents an important way for insurers to shift their traditional business model, but it is not without risk. Health plans need to recognize that managing the Medicaid population is different. This isn’t a…scenario where you take your commercial capabilities and apply them to Medicaid. It truly is a different market with its own set of unique success factors.”

— Jim Fields, an associate partner at the consulting firm of Oliver Wyman, told AIS’s Health Plan Week.

Click here to read the HEALTH PLAN WEEK article in which this quote appeared. (Free for HPW subscribers; $17 for non-subscribers).

 

Today's Datapoint

479…employees at UnitedHealthcare’s Hartford, Conn., office were shorted overtime pay that totaled $934,551, prompting a federal Department of Labor investigation into the insurer’s labor practices.

From HEALTH PLAN WEEK.

 

Today from Washington

People on the Move

Cumberland Pharmaceuticals Inc., a specialty pharmaceutical company, named Tan Cheow Choon director of international business. Choon was vice president of southeast Asia for Hospira Inc....James Lapsley was appointed vice president of physician enterprise at Saint Clare’s Health System. Lapsley was CEO at the Loudoun Medical Group in Leesburg, Va.

 

Today's Featured Health Business Job Opening

Blue Shield of California
Director, Quality Initiatives
San Francisco



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