Dec. 14 , 2010

 
Today's Featured Story

Blues Plans Expand Use of Social-Media Tools, but May Trail Other Industries
Reprinted from THE AIS REPORT ON BLUE CROSS AND BLUE SHIELD PLANS*

The Blue Cross and Blue Shield plans that have made the leap into social media to augment their marketing messages are in deep — and excited about what they can get out of their online presence. But one expert cautions that Blues plans overall are still, along with the rest of the health insurance sector, falling behind in the social media space at a time when consumers are starting to value exactly that kind of interaction over standard ads and other means of marketing outreach.... Read Full Story

*Not affiliated with the Blue Cross and Blue Shield Association or its member companies.

 

Quote of the Day

With the divided Congress and partisan politics in Washington, D.C., health insurers “will be operating in an irretrievably hostile political climate for the next two years. Decisions that would not normally be controversial decisions will be magnified. Moral hazard and risk will not disappear…and the resulting costs will be blamed on [insurers] rather than on the shifting risk.”

— Jeff Goldsmith, president of Health Futures, Inc., told the Fall Forum of America’s Health Insurance Plans last month.

Click here to read the HEALTH PLAN WEEK article in which this quote appeared. (Free for HPW subscribers; $17 for non-subscribers).

 

Today's Datapoint

$3.3 million... are the savings after just seven months from a 90-day prescription refill program under a partnership between Walgreen Co. and Navitus Health Solutions, LLC.

From DRUG BENEFIT NEWS

 

People on the Move

Extend Health, Inc., which operates the largest private Medicare exchange in the country, named Jon Andrews southwest regional vice president. Andrews was a sales executive at Hewitt Associates....The National Association of Insurance Commissioners (NAIC) elected Louisiana Insurance Commissioner James J. Donelon as vice president and Illinois Insurance Director Michael T. McRaith as secretary-treasurer. NAIC held a special interim election to fill recent vacancies.

 

Today's Featured Health Business Job Opening

Blue Shield of California
ACO Program Director - South – Accountable Care, Network Management
Woodland Hills, El Segundo, Costa Mesa or San Diego



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