This month, I traveled to The World Congress Summit on Consumer Engagement Through Health Plan Innovation outside of Orlando, Fla. In one of the more thought-provoking sessions, Bill Lan, who heads industry and insurance at Google, Inc., warned insurers that they will be left in the dust if they don’t develop a digital presence that lets consumers connect through a variety of formats. He noted that purchases of mobile devices have surpassed desktops, and having a website isn’t enough. Read more