Changing market conditions and new government initiatives are creating huge opportunities and even bigger risks for health plans. To succeed in today's health care business, you must have an effective way to track and forecast the big-dollar issues.

Health Plan Facts, Trends and Data is full of strategic intelligence that will help you stay ahead of your competition in this constantly changing arena. It's a well-organized resource packed with directories, analysis and other information on:

• Industry-wide trends
• Company news and events
• State health reform initiatives
• Financial performance and earnings results
• Blue Cross/Blue Shield Plans
• Benefit design models
• Pharmacy benefit management
• Medicare Advantage, Part D and managed Medicaid
• Provider contracting and pay-for-performance measures
• Technology initiatives
• Federal regulations and legal issues
• ... and much more

The all-new 2008-2009 edition features coverage of topics such as:

• Empire BlueCross BlueShield’s strategy to target small- and mid-sized employers in New York
• M-Plan’s shutdown in Michigan and the subsequent endorsement of Anthem
• Changes in the Nevada market due to UnitedHealth Group’s Sierra acquisition
• Tactics for covering drugs with behind-the-counter (BTC) status
• Outcomes from PreferredOne’s offer to discount deductibles for passed health tests
• Class-action suits against leading health plans prompted by lowered earnings forecasts
• UnitedHealth Group’s loss of two top-ranking execs
• The creation of “hybrid” plan designs by combining traditional HMO and POS plans with consumer-directed health features
• Response to new Department of Labor guidance that tightened restrictions for wellness incentive programs
• Challenges in passage and implementation of initiatives such as Healthy San Francisco and Massachusetts’ universal health care
• Federal debate on expanding SCHIP
• Opportunities in marketing to baby-boomers
• What a severe flu season means to the bottom line
• Progress toward getting physicians to add e-visits to their practices

Make sure you're addressing the tough challenges ahead with the best information available. Order your copy of Health Plan Facts, Trends and Data today.

• Managers of HMOs, PPOs, POS plans and PSOs
• Hospital managers and health system executives
• Group practice managers
• Managers of IDSs
• Insurance executives
• Employee benefits managers
• Consultants and attorneys