From Health Plan Week - It’s no surprise that health insurers are becoming more consumer-centric as 2014 and the launch of state health exchanges near. But an analysis performed exclusively for HPW of advertising spend shows that insurers not only are boosting their overall advertising budgets, but also are shifting their messaging to the Internet and television with less emphasis on outdoor and radio. Five of the nation’s largest publicly traded health insurers collectively spent $366.8… Read more

From Medicare Advantage News - What reportedly began as a Minnesota health plan’s heartfelt attempt to help the state with a record budget deficit has mushroomed into a federal investigation (or two) and prompted a congressional hearing in which its motives were attacked. Read more

From Report on Medicare Compliance - Now that he is a compliance officer, James Sheehan — former federal prosecutor and New York state Medicaid inspector general — has found that the job is not playing out like he expected. Through the looking glass, Sheehan sees that the reality of operating a compliance program often has nothing to do with the perceptions of people on the other side. After blazing many trails in the U.S. Read more